M&S launches first sustainability-focused innovation challenge

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Giltbrook Retail Park, M&S Giltbrook Opening Nottingham. (Image credit: M&S)

Alongside the innovation and investment firm True, M&S’s Ignite team is looking for ideas and technologies that can encourage more sustainable behaviours amongst its customers, as well as solutions that can help M&S achieve further efficiencies in its agricultural supply chains.

The Sustainable agriculture challenge is about identifying innovative solutions that offer end-to-end process efficiency whilst promoting sustainability across the full agricultural supply chain.

M&S is looking for businesses that can help it further improve its approach to sustainable farming so that it can continue to manufacture fantastic products with minimal impact on the environment and protect valuable resources.

Changing customer behaviours towards sustainability challenge is looking for technological innovations that can drive better engagement with customers and help them make more sustainable choices.

Stuart Ramage, Head of Ignite programme at M&S commented on the announcement: “Calling all start-ups, we’re on the hunt for your latest innovation or technology, which will help us reduce our impact on tomorrow’s world.

“In return, we can turn an idea into reality and offer a trial backed by the scale of M&S as a global retailer, with support from our dedicated Ignite innovation team along the way. We’re really excited to hear all of your ideas as we continue to drive a culture of innovation across M&S.”

The deadline for applications is 00:01, Friday 1 July.

More information about the Sustainable Agriculture Challenge is available on the True website.

More information about the Changing customer behaviours towards sustainability challenge is available on the True website.