First resort where cost of stay is based on emissions opens in Finland


THE FIRST resort in the world where the price of a guest’s stay is based on their carbon footprint is set to open in Finland.

Arctic Blue Resort, a project created by Arctic Brands Group, will be powered by renewable energy sources and have its own water treatment system.

In the village of Kontiolahti, 450 km northeast of the capital, guests will be able to have a sustainable vacation where the pricing of the stay is emission-based: the smaller the environmental impact, the less you pay.

“We want to offer people a world-class eco-vacation and encourage them to make sustainable choices by having emission-based pricing for their stay. Visitors of the resort can influence the cost for example by consuming less energy, attending ecological activities and making sustainable dietary choices”, Mikko Spoof, the Vice President and founder of
Arctic Brands Group, said.

The concept of the resort has been developed together with Innvolve Oy and the municipality of Kontiolahti.
“With Arctic Blue resort we want to lead an example by putting emphasis on environmental
responsibility and by creating solutions to minimise the negative impact of tourism”, Mayor of Kontiolahti, Jere Penttilä, commented.

Arctic Blue Resort will be open for the public in 2022.