A major TV, radio and digital campaign highlighting the benefits a net zero society has been launched in Scotland ahead of COP26.
The Let’s do Net Zero-campaign aims to raise greater awareness of the twin crises of climate change and biodiversity loss, and the transformation that is required across all corners of economy and society to end Scotland’s contribution to climate change.
The campaign will be rolled out in two phases, with the first focusing on informing the public in Scotland about the climate emergency and the need to get to net zero and the second will outline what Scotland as a whole is doing to tackle climate change to both domestic and international audiences.
According to the Scottish Government, figures show that at least three quarters of the Scottish public agree that action on climate change must be taken now, while under a quarter consider themselves knowledgeable about the consequences of failing to act.
Launching the campaign, Cabinet Secretary for Net Zero, Energy and Transport Michael Matheson, commented: “Scotland was one of the first countries in the world to declare a climate emergency and we are wholly committed to ending our contribution to climate change, definitively, by 2045.
“We can be proud that we have already halved our greenhouse gas emissions since 1990, but the second half of the journey to becoming a net-zero nation will be far more challenging, and require everyone to play their part.
“The journey to net-zero will transform every aspect of our lives: how we live, how we work, how we travel.
“It presents huge potential for us to seize the opportunities that becoming a net-zero society presents – growing our economy, improving our health and wellbeing whilst protecting and enhancing Scotland’s iconic natural environment.
“2021 is a vital year for climate action and COP26 in Glasgow puts Scotland centre stage.
“This campaign highlights the need for urgent, collective action. If we all play our part in the just transition to net-zero, Scotland can show the rest of the world how it’s done – and ensure our people, businesses and communities are at the forefront of our new green economy.”
More information about net zero in Scotland is available on the Net Zero Nation-website.