New Samsung ‘eco-packaging’ encourages creative reuse of boxes

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TURNING a box for your new television into a cat’s house has reportedly never been easier as Samsung Electronics has introduced a new eco-friendly packaging across its Lifestyle TV portfolio in efforts to reduce the company’s environmental footprint.

Samsung’s new ‘eco-packaging’ made from eco-friendly corrugated cardboard will be applied to The Serif, The Frame and The Sero, allowing customers easier recycling as well as upcycling of the cardboard boxes for creative reuse.

Kangwook Chun, Executive Vice President and Head of Product Strategy Team of Visual Display Business at Samsung Electronics, commented on the announcement: “Consumers are more likely to purchase from a brand that shares similar fundamentals and values as they do, and with our eco-packaging, we believe that we can provide our customers with a new experience that considers the environment as an important way to express themselves.”

Samsung has applied a dot matrix design on each side of its eco-friendly corrugated cardboard boxes, allowing customers to cut the boxes more easily and assemble them into various other uses, such as small end tables or houses for pets.

Included within the packaging is a manual to guide customers on how to make household items out of the cardboard boxes, which can be accessed by scanning the QR code on the box.

Owners of The Serif who tend to put shelves and furniture around the TV can build cat houses, magazine racks and even shelves from the cardboard boxes to store household items and electronic devices, including the remote control.

Earlier this year, Samsung had already won CES 2020 Innovation Awards for its eco-packaging concept for promoting the efficient use of resources.

As part of the roll-out of the new eco-packaging, Samsung and Dezeen, a British lifestyle magazine, will hold a global design competition, where the two companies will award $20,000 to the most unique and practical designs and will apply the designs into its eco-packaging manual.

More information on the competition is available here